Embody Salon

Claudia has been behind the chair for 25 years, styling at New York and London Fashion Weeks, earning her teaching certificate, and building a reputation as someone who does every part of the job right. When she opened Embody Salon, she built it around one belief: great client experiences start with a great team. Every stylist is mentored, supported, and empowered to do their best work because when the staff is happy, the clients feel it. My job was to make sure her digital presence reflected her mission.

The Challenge

Outdated WordPress site that didn't reflect the quality or warmth of the in-salon experience
Generic stock photography that felt impersonal and disconnected from the brand
No clear brand message to differentiate Embody in a crowded market

The Lift

Website Refresh

Updated the WordPress site with a modern, mobile-friendly design optimized for local SEO.
Restructured site content to improve navigation and user experience.
Updated copy to reflect Claudia's client-first philosophy and brand voice.

Brand Messaging

Helped define and articulate a clear brand message centered on care, craft, and community.
Aligned all website and social media copy with the elevated but approachable tone for the salon.

Photography

Shot custom action photography of stylists at work, replacing stock imagery with authentic, behind-the-chair moments.
Captured the salon environment to give potential clients a real feel for the space and atmosphere.