SYEDA GILANI
Case Studies
Blending creative vision with technical precision.
Every project tells a story, not just of creativity, but of results. This collection of case studies highlights my work across digital strategy, content creation, analytics, and UX-led design. I’ve partnered with teams and stakeholders to strengthen brand positioning, expand digital footprints, and create content that not only looks great, but performs.
American Bank
Over the years at American Bank, I've led the digital marketing function from the ground up; managing the Bank's web presence, social channels, email campaigns, and SEO strategy while navigating the unique compliance demands of financial services. From spearheading a full website redesign to building executive social programs and expanding local search visibility across dozens of locations, my work has been equal parts creative and technical. Every initiative was tied to a measurable outcome: more traffic, stronger engagement, better search rankings, and a brand that shows up — and shows up well.
Embody Salon
Claudia has been behind the chair for 25 years, styling at New York and London Fashion Weeks, earning her teaching certificate, and building a reputation as someone who does every part of the job right. When she opened Embody Salon, she built it around one belief: if the staff is happy, the clients are happy. My job was to make sure her digital presence said the same thing.
Huddlebox
HuddleBox is a systems-focused advisory firm built for the organizations done patching and ready to build. When the founder came to me, he had a clear vision — a sharp, corporate, one-page site that could hold its own in a room full of enterprise clients. I designed and built it from the ground up.
